Situated in Belfast city centre OH! Is a speciality coffee and artisan donut shop. The concept behind the retail interior design for the space was to create a simple backdrop for the bold and fun brand, allowing the donuts to take centre stage. A narrow shop footprint was maximised through clever layout and the design of a linear bench with mobile, cantilevered tables creating flexibility within the space. This works well with the take out nature of the unit. A bespoke, handcrafted timber display creates a beautiful showcase for the artisan donuts. A neutral and bright colour palette creates an inviting interior, and allows fun elements such as pink grout on the tiled counter.