A luxury Irish clothing brand, that manufactures and retails in Dublin and Donegal. The MAGEE 1866 Clothing brand is synonymous with luxury tailoring, heritage fashion and natural colours and materials. It was important that their customers could easily identify with these traits as they browsed through the store. A tactile palette of living edge wood, donegal stone and concrete reflect the natural environment of the Irish landscape. Elements of oak, plush velvet and polished brass were added to bring opulence to the space. We wanted to create large display areas that allowed MAGEE to showcase their full range, while maintaining the sense of luxury. We did this by creating dramatic floor to ceiling display units, made from dark iroko and highlighted with brass spotlights. This was juxta-posed with sparse floor spaces bringing attention back to the luxury craftsmanship of the clothing brand.